Typical iPad buyers are pet owners, males and gamers, study says [infographic]

Men, pet owners and gamers are the most likely consumers to purchase an iPad, a new infographic from Bluekai reveals. Bluekai compiled data from Comscore and Nielsen to create the infographic, which identifies a variety of customers who might buy an iPad based on a 1-100 correlation scale. The aforementioned target markets — men, pet owners and video game buyers — were listed as “highly likely” to purchase an iPad. Scientists or health care workers, international travelers, proponents of organic food, vitamin takers, apartment dwellers and domestic business travelers were also listed as “very likely” to purchase the tablet. Bluekai also cited Comscore, which said that 45.9% of all tablet owners are members of a household that has an annual income of $100,000 or more. The full infographic follows below.

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