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New Sprint CEO says ‘very disruptive’ new pricing coming next week

Sprint Vs. T-Mobile Pricing

Is Sprint finally ready to stop being the wireless industry’s whipping boy? LightReading reports that new Sprint CEO Marcelo Claure has pledged that Sprint will unveil some “very disruptive” new prices and plans next week, which will hopefully finally get T-Mobile CEO John Legere to shut his trap  about Sprint’s godawful “Framily” campaign (OK, we don’t really expect that to happen, but still…).

FROM EARLIER: Legere greets Sprint’s new CEO the only way he knows how: Ruthless trolling

“We’re going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor,” Claure said according to LightReading’s report.

Claure also acknowledged what everyone in the wireless industry has known for years: That Sprint’s wireless network is truly subpar compared to its competitors and will take a lot of investment to fix up.

“When you have a great network, you don’t have to compete on price,” he explained. “When your network is behind, unfortunately you have to compete on value and price.”

At any rate, we’ve looking forward to seeing what Sprint’s new boss has up his sleeve next week, just because we’d love to see two “Un-carriers” out there who are aggressively trying to make the American wireless industry more competitive.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.