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New Sprint CEO says ‘very disruptive’ new pricing coming next week

Published Aug 15th, 2014 6:15PM EDT
Sprint Vs. T-Mobile Pricing

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Is Sprint finally ready to stop being the wireless industry’s whipping boy? LightReading reports that new Sprint CEO Marcelo Claure has pledged that Sprint will unveil some “very disruptive” new prices and plans next week, which will hopefully finally get T-Mobile CEO John Legere to shut his trap  about Sprint’s godawful “Framily” campaign (OK, we don’t really expect that to happen, but still…).

FROM EARLIER: Legere greets Sprint’s new CEO the only way he knows how: Ruthless trolling

“We’re going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor,” Claure said according to LightReading’s report.

Claure also acknowledged what everyone in the wireless industry has known for years: That Sprint’s wireless network is truly subpar compared to its competitors and will take a lot of investment to fix up.

“When you have a great network, you don’t have to compete on price,” he explained. “When your network is behind, unfortunately you have to compete on value and price.”

At any rate, we’ve looking forward to seeing what Sprint’s new boss has up his sleeve next week, just because we’d love to see two “Un-carriers” out there who are aggressively trying to make the American wireless industry more competitive.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.