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Samsung to open bada to other manufactuers, developers next year

Updated Dec 30th, 2019 2:45PM EST

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Samsung will open its bada mobile operating system to other manufacturers and developers next year in an effort to “reduce its reliance” on Android, The Wall Street Journal reported on Tuesday. The South Korea-based company also hopes it can deploy bada on other devices, such as smart TVs. Samsung unveiled bada in late 2009 and has used the operating system on its Wave family of handsets. According to Gartner, bada currently has a 1.9% share of the mobile OS market. Samsung’s latest bada-powered handsets include the Wave 3, Wave M and Wave Y. “For Samsung to be successful with opening bada it will need to be launched in the United States market, because that is where the most powerful developers and consumers are found,” Strategy Analytics analyst Neil Mawston told The Wall Street Journal. “If bada does not get traction in the huge U.S. market, then the odds will be stacked against success.”