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Samsung to launch new attack on Nokia with REX series phones

Published Feb 15th, 2013 11:00PM EST
Samsung REX Feature Phone

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Samsung (005930) has already been mopping the floor with Nokia (NOK) in the smartphone market and now it looks as though it plans to attack Nokia’s turf in the feature phone market as well. Samsung on Thursday announced the REX series, a new line of feature phones that are stylishly designed to look like cruder versions of the Galaxy S III, and that run on a Java-based operating system with Samsung’s own TouchWiz interface on top.

The four devices in Samsung’s new line — The REX 60, REX 70, REX 80 and REX 90 — have displays that range from 2.8 inches to 3.5 inches and feature cameras that range from 1.8 megapixels on the low-end to 3.2 megapixels on the high-end.

The new phones will be directly competing against Nokia’s Asha cell phone line that has helped the company hold onto second place in overall mobile phone shipments even as its smartphone business has been getting hammered by Samsung and Apple (AAPL).

Samsung has not announced any pricing or release dates yet.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.