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Samsung spends $350 million to ensure a bright future for its smartphones, tablets

Published Aug 9th, 2013 12:20PM EDT
Samsung Novaled Acquisition OLED Lighting

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Samsung wants to make sure that its next generation of smartphones, tablets and televisions look even brighter and more colorful than its current generation. The Wall Street Journal reports that Samsung has paid $347 million to acquire Novaled, a German company that specializes in manufacturing OLED displays and lighting and that has already supplied Samsung with OLED lighting in the past. The Journal says that the acquisition highlights Samsung’s “ambition to expand in next-generation technologies” because it “will help the group secure a better foothold in the market for next-generation displays employing organic light-emitting diodes.” Samsung likely sees Novaled as a major investment for the future and not an immediate money-maker because the Journal notes that Samsung is valuing the company at around 10 times its annual revenues.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.