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Apple begins its Retina iPad mini ‘stealth launch’

Published Nov 22nd, 2013 1:45PM EST
Retina iPad Mini Apple Store Availability

The quiet launch of the Retina iPad mini left a lot of potential customers out in the cold. Not only has availability been extremely limited, the only way to secure the new iPad mini has been to reserve one online for in-store pickup. It looks like Apple is working on one of those issues, as AppleInsider shares a report from Cantor Fitzgerald’s Brian J. White which states that three New York Apple Stores, including the Fifth Avenue location, now have unreserved Retina iPad minis in stock for walk-in customers to purchase.

White says that although “the rollout of the iPad mini with Retina Display has been one of Apple’s “stealthiest” device launches,” he expects it to pick up in the coming weeks as supplies grow. Although supply will still be strained for the remainder of the season, in-store availability will make life easier for anyone looking to find a Retina iPad mini before the holidays.

Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.