Added value, brand awareness, and customer loyalty are just a few of the concepts behind the latest business product offering from mobile developer Psiloc. SoftVariant is a brand new solution for Symbian devices that will automatically customize a S60 3rd Edition handset simply by inserting a memory card. Psiloc’s software will install applications, install and activate themes, create contact entries and contact groups, automatically add Wi-Fi hotspots and much more. Carriers, marketing firms and handset retailers are some of groups that will take particular interest in this solution. As a distributor, imagine being able to pack a cheap memory card with each handset you ship. When your customer inserts the card in their new device for the first time, SoftVariant will automatically install a few custom themes, add a few complimentary apps and automatically bookmark your company website and blog. The customer will appreciate the themes and apps, you will appreciate the word of mouth marketing and repeat business and the world will be a better place. Of course this is only one of a thousand potential uses for SoftVariant. It’s worth mentioning that in the wrong hands, this technology has the potential to be quite a nuisance. We can only hope that companies understand the concept of “less is more” and don’t do anything overly annoying that would have an adverse affect on recipients.
Psiloc Takes Mobile Customization to the Next Level
Updated Dec 19th, 2018 5:56PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
