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NYT: Apple completely reworking Apple TV

July 2nd, 2010 at 2:06 PM

The New York Times is reporting that Apple, Inc. is “working on an update to its television software” that runs on its Apple TV hardware, an update that “will offer a completely redesigned interface for it.” The Times’ source asked not to be identified, and Apple — unsurprisingly — declined to comment on the matter. The Times cited several additional anonymous sources that claimed the new Apple TV could: be a completely new hardware product, be a software update to the current hardware offering, and/or run Apple’s expanding iOS. Apple TV was first launch in 2006 and since has been described by Apple’s CEO as “a hobby.” One thing we’re looking forward to seeing: how Apple, Google, Roku, Tivo, and others compete for space in your living room.Read

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