Click to Skip Ad
Closing in...

EA comes up with an ingeniously sleazy new way to milk money from gamers

Updated Dec 19th, 2018 8:56PM EST
Need for Speed: No Limits
Image: App Store

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

The freemium game industry just took a twist for the worse — although you can’t help but appreciate the ingenuity of developers in this particular case. EA has decided that players will need gas for their car races inside Need for Speed: No Limits, and the company will sell it to you via in-app purchases.

FROM EARLIER: 2015 is the year that we stop preordering video games once and for all

Of course, there’s always the option of waiting for your tank to fill back up automatically, but that will not always coincide with your need for gaming, as that will take some time.

As Android Police reports, the game, which is available on iPhone and should be launched on Android in the future, requires a certain amount of gas for each race, meaning that some players may choose to pay for gas to be able to play the game at their own pace.

In other words, EA’s “No Limits” game is rather limited in terms of what you can do without in-app purchases.

As expected, there are multiple levels of currency in the game, the most precious one being gold that can be bought with actual money. And no, before you ask, there’s likely no correlation between the current price of oil and Need for Speed: No Limits‘ gas cost.

An image showing gas consumption as featured inside the game follows below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.

Latest News