MTV is teaming up with MyStrands to create an interactive Times Square bash this New Year’s Eve. Using partyStrands technology, Times Square party-goers will be able to send messages, answer trivia questions and vote to determine the video content displayed on MTV’s massive 44.5′ HD screen outside their Times Square studios. What’s more, partyStrands will enable global access to the shindig so that people can log on to the MyStrands MTV page and interact from anywhere in the world. Those of you unfamiliar with MyStrands may be interested in checking out their site. Their core suite of music recommendation services continue to generate some serious buzz and are available for PC, Mac, Linux, Windows Mobile and Symbian. They also let you track and publish music as you play it (similar to scrobbling) and makes real-time recommendations based on your music that you can sample and / or purchase. Even the iPhone and iPod Touch got their first small dose of MyStrands love last week as the native plugin iStrands was added to the STE repo. So this New Year’s Eve, MTV is bringing the content and MyStrands is bringing the technology. Just add booze and you’re good to go.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.