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Microsoft to power English search results on Baidu

Updated Dec 19th, 2018 7:20PM EST

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Microsoft has struck a deal to provide English search results in Baidu, China’s most popular search engine. According to The Wall Street Journal, Microsoft anticipates that the Bing-labeled English search results will help expand its Bing brand in China. Baidu also hopes that the partnership will help its efforts to expand its search engine to the global market. Chinese users typically use Google for English search results, however, the Chinese government has blocked that search engine — and other Google services, such as the newly launched Google+ — from time to time. Baidu will begin implementing Bing results later this year, although neither company provided an exact date as to when that functionality would be added.