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Microsoft makes secret investment in social navigation company Waze

Microsoft secretly participated in a recent $25 million funding round for Israel-based navigation solutions provider Waze, Israeli tech site TheMarker reported last week. Microsoft makes very few investments each year according to TheMarker’s source, but the tech giant apparently took quite an interest in Waze’s unique brand of navigation apps. “Waze is a social mobile application providing free turn-by-turn navigation based on the live conditions of the road. 100% powered by users, the more you drive, the better it gets,” the company’s website states. The company’s apps provide free voice-guided navigation to users, and also provide real-time data such as traffic conditions and speed trap alerts based on both automatic and manual feedback from each of Waze’s 4.5 million users around the world. While the terms of Microsoft’s investment were not revealed, the move is an interesting one — Microsoft is now in bed with Nokia, owner of navigation giant Navteq, and it will supply the OS for Nokia’s smartphones moving forward. Microsoft has already announced that it will use Navteq to power future navigation solutions in its Windows Phone OS, but it looks like a unique version of Waze for Windows Phone is in the works as well.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.