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iOS users more loyal to apps than Android

Updated Dec 19th, 2018 8:28PM EST

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Good news has come to light for app developers: according to a recent study from Localytics, app retention rates are improving, increasing 19% over the last year. The analytics firm notes that iPhone and iPad app publishers are achieving the greatest success, with retention rates 52% higher than those on Android. The number of users who used an app just once dropped over 15% since the firm’s last study, and those who used an app more than 10 times increased from 26% to 31%. The firm also found that the average Android app suffers from a higher one-time usage rate of 24%, compared to just 21% for iPhone and iPad apps. “Improvements in both platforms suggests that many app publishers are simply building better apps, whether the app targets the mass market or a niche market,” the company noted. “The general public surely gained experience over the last year too, and are likely making more informed, discerning choices about what apps to try.”


Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.


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