Windows 8 hasn’t done much to entice people to upgrade their laptop and desktop computers, and PC makers are hurting as a result. While Microsoft’s Windows 8.1 update might make the new platform a bit more enticing when it launches later this year, consumers and enterprise users may soon have an even better reason to upgrade. According to Rani Borkar, vice president of Intel’s Architecture group, the firm’s next-generation Haswell processors will help laptops get 50% better battery life during usage and they will last 20 times longer on standby, Computerworld reports. Those numbers already sound too good to be true, but to drop a cherry on top, Borkar says Haswell’s efficiency improvements will come at no cost to performance. Intel is expected to debut its Haswell chips next month at the annual Computex trade show.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.