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Instagram ads are about to get a whole lot more annoying

Instagram Ads

Get ready, Instagram fans: the ads in your timeline are about to get much, much more annoying. Instagram wisely chose Apple event day to sneak in an announcement aimed at its advertising partners, and the magic number is 30. Beginning on September 30th, Instagram will allow advertisers to run video ads that are up to 30 seconds in length. What’s more, Instagram users in 30 new countries can look forward to seeing ads hit their timelines.

The list of new countries includes Italy, Spain, Mexico, India and South Korea.

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From Instagram’s announcement:

Thousands of businesses around the world already use Instagram as their shop window, and we’re making it easier for them to do more on the platform, from brand to direct response ads. Today we’re also announcing additional capabilities:

  • Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
  • Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram

We’re thrilled to make it easier for businesses of all sizes to reach people with more relevant ads on Instagram. And we will continue to improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.

We’re sure you’re just as thrilled as Instagram is to see longer video ads and campaigns that spill off of Facebook and into your Instagram feed.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.