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Globalive to launch Canadian wireless services as WIND

Updated Dec 19th, 2018 6:24PM EST

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Globalive Wireless Management Corp., one of the big winners of last years Canadian AWS auction and overall trash talker towards Bell, Rogers and TELUS, has announced that it will offer its HSPA services in the Canadian marketplace as WIND. If the name sounds familiar, WIND is already a successful brand in Europe — particularly in Italy (where it was founded) and Greece — and its Canadian brand controllers are hoping to “not only leverage WIND’s challenger status, but also its operational intelligence and experience.” Canadians can expect to see WIND launch in key markets later this year with general availability (excluding Québec) in 2010. In the distant future, WIND will be making the transition from HSPA to LTE, although a time line for the move has not been made public.