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GestureTek Scores Huge Client for AirPoint

Fortune 500 giant Shell Group has just taken their first installation of AirPoint, the world’s first hand-tracking unit. Freshly launched, the AirPoint Bar is a compact device that allows users to control interactive multimedia content on any computer using only hand gestures. During a preview run at the Dubai Airshow this past October, Shell witnessed the capability and “wow-factor” of the compact AirPoint Bar first hand. Imagination, Shell Group’s design agency, initiated the deal and will be using AirPoint technology at Shell tradeshow booths. This is just one application case for AirPoint as the technology becomes more widely adopted. AirPoint is the latest and most compact gesture-based control system offered by GestureTek and is designed for portability and plug-and-play usability.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.