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How Apple has dominated CES over the years without once showing up

Published Jan 7th, 2015 11:40AM EST
CES: Apple Announcements and Rumors

Apple makes a point of not officially attending CES every year, though Apple execs might be seen roaming the CES floors from time to time, as was the case with Greg Joswiak three years ago. But that doesn’t mean that there’s a lack of Apple-related news detailing unreleased products during CES each year, as the company always times product leaks just as some of its competitors are trying to impress the press with their hottest new gadgets. MacStories went back in time all the way to CES 2007 to find all the Apple reports that have diverted attention from actual CES events.

FROM EARLIER: Huge new leak reveals Apple’s radically redesigned 12-inch MacBook Air

This year, two reports came out during CES 2015 that revealed more details about two major Apple products, including the 12-inch MacBook Air and the Apple Watch. Furthermore, coincidentally or not, Apple started selling unlocked iPhone 6 and iPhone 6 Plus units on January 6th, the first official day of CES.

The publication highlighted several similar Apple announcements and rumors that came out during the show in previous year.

At CES 2014, Apple announced that App Store sales topped $10 billion in 2013. A year before, several stories were published online detailing the low-price iPhone, T-Mobile’s then-imminent iPhone launch and the next-gen iPad and iPad mini models.

In 2012, news about the iPad 3 broke out during CES, with Apple also announcing a special event for the upcoming weeks.

Similarly, Apple topped the tech news cycle every year during CES, since 2007 — MacStories’ full list of Apple news during CES, complete with relevant links, is available at the source section below.

Looking for more coverage from CES? Be sure to check out our CES 2015 hub!

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.