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BlackBerry may have to shrink its way to success

BlackBerry Revenue Growth Analysis

BlackBerry CEO John Chen has his work cut out for him. Jackdaw Research chief analyst Jan Dawson has been taking a look at BlackBerry’s recent revenue trends and has concluded that the company will need to shrink itself even further if it plans to stay afloat. The reason, says Dawson, is that its biggest potential revenue streams — from its mobile device management services, its popular BlackBerry Messenger app and its Machine to Machine (M2M) business — won’t make up for the massive revenue losses it will take from its collapsing handset sales.

“The last time device shipments and revenues were at current levels (way back in 2007) cost of sales and overall operating expenses were a fraction of what they are now,” Dawson writes. “Even cutting operating expenses by 50% by 2015 won’t be enough at this rate. The company has to find other sources of revenue, and it simply hasn’t shown what those are.”

Dawson thinks that new CEO Chen has no time to waste in articulating his strategy for moving BlackBerry forward and that the company’s scheduled December 20th earnings report is absolutely crucial. At that time, Chen will need to spell out exactly how he plans to either revive the company’s flagging device sales or put it out of its misery while also spelling out just how big or small the company will need to be so it can return to profitability.

“The only way BlackBerry can survive, therefore, is if it can dramatically cut costs to give it enough breathing room to allow these very small, nascent product lines to generate significant revenue,” Dawson concludes. “I believe that’s why Fairfax wanted to take it private — that’s an ugly kind of transition that you really don’t want to be doing in public.”

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.