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Bell Mobility follows T-Mobile, AT&T’s lead; 3G network now to be called ‘4G’

Updated 4 years ago

Despite the fact that Canadian wireless provider Bell Mobility will be rolling out LTE in the near future, it — like many of its peers — has decided to play the name game when it comes to “4G.” In an internal memo to employees, Bell explains that its high-speed HSPA+ network will henceforth be known as 4G. “Given the significant improvements in performance and quality the wireless carriers have made to their networks, the ITU has reassessed the definition of 4G standards,” reads the note. “This re-classification allows Bell to promote the HSPA+ network as 4G.” The changes take effect today, though there’s no word on how Bell’s marketing department will differentiate its 4G LTE network from its 4G HSPA network. Hit the jump to check out the full memo.

Thanks, B!