Is Apple’s (AAPL) innovation really sputtering? Not according to a survey of corporate executives conducted by the consulting firm Booz & Co. that has ranked Apple as the world’s most innovative company for the third year in a row. What’s more, Booz says that Apple “didn’t just top the rankings” this year but actually “increased its lead substantially” as a whopping 70% of survey respondents ranked it as one of the three most innovative companies in the world. For comparison, consider that runner-up Google (GOOG) was ranked in the top three by just 43% of respondents while third-place finisher 3M was ranked in the top three by 15% of respondents. Booz notes that Apple has achieved this level of innovation despite spending comparatively less on R&D than most of its competitors, including Google and Microsoft (MSFT).
Apple deemed world’s most innovative company
Published Nov 9th, 2012 8:00AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
