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Apple looks to stop Big Brother ‘dataveillance’ with new tech

Updated Dec 19th, 2018 8:27PM EST

Apple was recently granted a patent by the United State Patent and Trademark Office for a method of helping users keep their personal information hidden, Patently Apple reported. In the modern age of the Internet, data is extremely valuable and millions of websites collect personal information in what is often referred to as “dataveillance.” Automated programs can monitor virtually every action a user makes while browsing the Internet, forming an electronic profile of individuals. This information is extremely valuable for targeted and agressive advertisements. Apple’s newly patented technology looks to protect users by employing techniques that aim to trick electronic profiling with a method for processing a cloned identity over a network. The clone’s actions are then processed by trackers in order to pollute the information they gather. A diagram outlining Apple’s process follows below.