Apple recently lost a trademark suit in China after it attempted to sue a Chinese firm for infringing on its iPad trademark. Apple originally filed a complaint against Proview Technology, which argued that it registered for the iPad trademark in 2000, long before Apple introduced the tablet. Proview Technology says it continues to use the iPad moniker in China and several other countries and is now seeking $1.5 billion in compensation from Apple. The iPhone maker has six Apple Stores in China and, according to Reuters, executives believe they have just “scratched the surface” in terms of the sales potential that the Chinese market will offer. The company plans to open more stores to help fight a growing outcrop of fake Apple Store locations and, as such, it is important for Apple to be able to use the iPad trademark in the country.
