Click to Skip Ad
Closing in...
  1. 4K Camera Drone Amazon
    13:37 Deals

    This pro-grade 4K camera drone is $430 at Amazon, and it beats $800+ rivals

  2. Amazon Deals
    10:12 Deals

    Today’s top deals: $50 soundbar, Alexa in your car for $20, $90 Ring Doorbell 2, $23…

  3. Kasa Smart Home Sale
    12:05 Deals

    Amazon’s massive Kasa smart home sale has deeper discounts than Prime Day

  4. Best Smart Home Devices August 2021
    08:27 Deals

    Amazon shoppers are obsessed with these 10 smart home devices

  5. Disney Plus Free
    14:51 Deals

    Hidden Amazon deal gets you 6 months of Disney+ for free

Apple reportedly scraps plans to launch an ‘iTV’ in 2014

November 11th, 2013 at 10:40 AM
Apple iTV 2014 Release Date Delay

Apple’s mythical television, which has gained the status of Bigfoot and UFOs in the technology media world, has again been reportedly put on hold. DisplaySearch’s supply chain sources claim that Apple has cooled to the idea of releasing its own television set in 2014 and will instead focus on wearable computers such as smartwatches. The big hangup for Apple right now, claims DisplaySearch, isn’t the television’s hardware or software but the content it will offer with its new “iTV.”

“To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV channels, or proprietary content not available on other devices,” DisplaySearch explained. “Neither of these is easy to achieve, and our sources indicate this is one of the principle reasons for the delay in the project.”

This has always been the central tension in Apple’s ambitions in the television realm: How much does it really want to disrupt the current pay TV incumbent players? Recent reports have indicated that Apple may have finally grown fed up trying to work with cable companies and is instead talking directly with content providers about bringing their shows a la carte to an Apple television service. But given how reluctant companies such as HBO have been to break off from what has been a very profitable business model, it seems Apple has a way to go before it gets many important players on board.

Popular News