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From critics to cheerleaders: Apple CEO’s apology instantly sways China’s state media

Apple Apology China Reaction

What a difference a day makes. After being forced to issue a public apology for Apple’s Maps debacle late last year, Apple (AAPL) CEO Tim Cook on Monday issued an apology to Chinese consumers for what the state media deemed to be unfair local warranty policies that differed from Apple’s policies elsewhere. As reported by Reuters on Tuesday, Cook’s plea appears to have worked — the once critical government-run Chinese newspaper Global Times has issued a followup to earlier attacks stating that Apple is “worth respect compared with other American companies.” The Foreign Ministry also reportedly praised Apple for “conscientiously” responding to the media-driven outcry.

Earlier reports out of China stated that Apple was intentionally avoiding warranty replacements for iPhones and Mac computers in order to dodge local laws that would require the company to issue a new full warranty on the replacement products. While Cook did not admit to any wrongdoing in his apology, he did suggest that Apple engineers in China were perhaps fixing devices with new parts in some situations where warranty replacements would have been issued elsewhere.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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