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Gravity-based link technology could make it easier than ever to buy things from Amazon

Published Mar 12th, 2013 8:45AM EDT

The ease with which consumers can purchase just about anything on Amazon’s (AMZN) website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help users by drawing pointers toward a link or button using a virtual gravitational field, thus reducing the frustration of misclicks and missed taps. While the patent has some clear potential in terms of accessibility, the technology has the added benefit of helping users click links that lead to products available for purchase from Amazon.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.