On Friday comScore released its latest mobile subscriber market share report, which suggests that both Android and iOS are increasing their U.S. market shares at the cost of RIM’s BlackBerry OS. ComScore surveyed 30,000 U.S. mobile subscribers during a three month period ending in April 2011 and found that Android’s U.S. market share jumped 5.2 percentage points to a 34.6% grip of the industry. Meanwhile, Apple’s iOS market share grew a marginal 1.3 percentage points to a 26% share. RIM’s BlackBerry OS share fell from 30.4% in January to 25.7%. Samsung remains the most popular mobile phone manufacturer with a 24.5% share of the market and is followed by LG (20.9%), Motorola (15.6%), Apple (8.3%), and RIM (8.2%). Hit the jump for the full release from comScore.
comScore Reports April 2011 U.S. Mobile Subscriber Market Share
RESTON, Va., June 3, 2011 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.
OEM Market Share
For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.
Top Mobile OEMs 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers Jan-11 Apr-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Samsung 24.9% 24.5% -0.4 LG 20.8% 20.9% 0.1 Motorola 16.5% 15.6% -0.9 Apple 7.0% 8.3% 1.3 RIM 8.6% 8.2% -0.4 Smartphone Platform Market Share
74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).
Top Smartphone Platforms 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers Jan-11 Apr-11 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A 31.2% 36.4% 5.2 Apple 24.7% 26.0% 1.3 RIM 30.4% 25.7% -4.7 Microsoft 8.0% 6.7% -1.3 Palm 3.2% 2.6% -0.6 Mobile Content Usage
In April, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.1 percent of subscribers (up 2.1 percentage points), while downloaded applications were used by 37.8 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.7 percentage points, representing 28.0 percent of mobile subscribers. Playing games comprised 26.2 percent of the mobile audience (up 2.5 percentage points), while listening to music represented 18.0 percent.
Mobile Content Usage 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers Jan-11 Apr-11 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to another phone 68.1% 68.8% 0.7 Used browser 37.0% 39.1% 2.1 Used downloaded apps 35.4% 37.8% 2.4 Accessed social networking site or blog 25.3% 28.0% 2.7 Played Games 23.7% 26.2% 2.5 Listened to music on mobile phone 16.5% 18.0% 1.5
