Although some people may see beer drinking as a sport, for others it can be a useful tool, especially creative individuals who’re stuck with writer’s block or other artistic impediments. As Engadget reports, University of Illinois Professor Jennifer Wiley discovered that a blood alcohol level of 0.075 will make a person reach their creative peak because drinking a certain amount of booze lowers the chances that they over think what they’re doing.
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Using that scientific information, a marketing agency in Denmark partnered with a local brewery to create a beer that lets users determine exactly how much they need to drink to reach that creative peak and to try to solve their creativity-related problems.
Called “The Problem Solver” — a great name for an alcoholic beverage — the special creativity beer contains 7.1 percent alcohol, but its most important feature is a special scale (image below) that will help consumers determine exactly how much of a bottle they need to drink to reach that the perfect equilibrium.
“The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells,” the company writes on its site. “It has a refined bitterness with a refreshing finish. The indicator on the bottle makes it easy to find your creative peak. Drink the amount that fits your weight to make sure you hit the magical 0.075.”
