Microsoft’s Scroogled ad campaign has never been all that clever and it may have reached a new level of lameness with its latest ad that targets Chromebooks, Google’s cheap browser-centric laptop alternatives that some estimates have claimed are selling even worse than Microsoft’s first-generation Surface RT. The ad depicts a woman trying to sell her Chromebook off in a pawn shop only to be laughed out of the building because the device is “not a real laptop.” The pawn shop owner then goes off on a long diatribe about how Google is using Chromebooks to scoop up customer data that it will use for advertisements, which is of course something that Microsoft would never do to its users. Why Microsoft is wasting its time targeting a device that is barely on most consumers’ radars is anyone’s guess but you can watch the whole video below.
Video: Microsoft’s latest Scroogled maneuver may be its lamest yet
Published Nov 26th, 2013 1:10PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
