Ultrabooks will remain pricey through the end of this year, with ideal pricing of $600-$700 finally being reached in 2013 according to Digitimes. Due to the high production cost associated with the computers — especially solid state drives, which are 10 times more expensive than traditional hard drive — prices are expected to remain high in order to maintain profitability. As vendors work on reducing costs, ultrabooks have chance to reach $799 in the second quarter of 2012, a significant drop from the $999 price point of the first generation models but still well above the “sweet spot” the new notebook supposedly must hit in order to be more widely adopted.
Ultrabook prices to remain high through 2012, drop in 2013
Updated Dec 19th, 2018 7:46PM EST
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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.
