Apple has acquired Matcha.tv, an iOS developer known for its “second screen” app that serves as a companion as users watch TV or streaming videos online. The news was first reported by VentureBeat and subsequently confirmed. The company’s app provided various guide features and information about TV content and content available to stream from sites like Netflix and Hulu, and it also offered personalized recommendations. Matcha.tv’s application had recently been pulled from the App Store as the company worked on taking things in a new direction, and now we know why. According to VentureBeat, Apple only spent between $1 million and $1.5 million on its Matcha.tv buy, though the site hedged by noting that it could have been much more.
Apple acquires second screen TV specialist Matcha.tv
Published Aug 14th, 2013 7:50AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
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