After years of anticipation, HBO’s à la carte online streaming service has finally arrived. HBO Now launched this week, and in order to get the word out, HBO has been releasing a slew of advertisements for the service, including our personal favorite: “Take My Money, HBO.”

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In the ad, The Sopranos’ Paulie “Walnuts” Gualtieri and Salvatore Bonpensiero make a surprise appearance in order to shake down the original creator of the “Take My Money, HBO” website, Jake Caputo. Now that the service has officially launched, it’s time for Caputo to pay up.

And remember, you can order HBO Now today at HBO’s website without being harassing by gangsters.

Watch the commercial below: