Ah, if only the Moto X had always been supported by this kind of awesome ad campaign, it might have sold more units. Motorola has posted a brilliant ad for the 2014 Moto X that shows us just how much fun it can be to customize our own phone.

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The ad follows a somewhat ridiculous Motorola fan named Ben who is constantly making changes and adjustments to his new Moto X through the Moto Maker online portal. Every time he makes a change, a doppelgänger working in a cartoonish replica of a Motorola factory must scramble around to implement last-minute fixes. Ben doesn’t hesitate to make his device as silly as possible either, because he asks for an inscription on it that simply reads, “The Panda King.”

The first-generation Moto X also had Moto Maker support, although it was initially restricted to customers who bought their device through AT&T and it wasn’t given the kind of proper marketing push that it seems to be getting with this new ad campaign. The 2014 version of the Moto X is one of our favorite phones released this year so we’re happy to see it getting the kind of quality ads it deserves.

Check out the full video below.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.