Texting while driving is something that everyone knows is a bad idea but that many people end up doing anyway simply because the temptation to respond to an incoming message is too great. The U.S. Department of Transportation’s National Highway Traffic Safety Administration has put out a new ad about an ill-fated car full of young people who get completely obliterated by an oncoming truck because the driver was looking at her cellphone instead of watching the road. The Department of Transportation says that it’s put out the ad to raise awareness about the “thousands of people” who “die every year in crashes related to distracted driving.” The full video follows below.