Are you tired of having to touch your phone in order to control it? Motorola is sick of it too, and that’s why the company’s latest ad campaign is entirely focused on the voice control capabilities of the flagship Moto X. In a recent blog post, Motorola also divulged details on the new Moto Match “phone configurator” for Facebook. It’s a companion of sorts to the Moto Maker, which allows you to customize your Moto X directly from Motorola’s website. The difference is that Moto Match will pick out a color scheme based on a photo you choose from your Facebook profile. Motorola is also releasing the Moto Match Booth for fashion week, a full size photo booth that will match your future Moto X with your current outfit, perfect for anyone who only ever wears one outfit. Check out the Moto X “Lazy Phone” ad below.