There’s no doubt that the Xbox 360 is one of the best things Microsoft (MSFT) has going for itself right now — not only has the popular console sold 76 million units, but it’s rapidly moved beyond the gaming sphere to become a well-rounded entertainment center thanks to popular content streaming apps for Netflix (NFLX) and Hulu. Per Engadget, Microsoft Interactive Entertainment Business senior vice president Yusuf Mehdi told the D: Dive Into Media conference on Tuesday that Microsoft really doesn’t see the Xbox as a mere gaming console anymore and now views it as a comprehensive “entertainment console.” And what’s more, Mehdi said that this gives Microsoft a big long-run advantage over Sony’s (SNE) rival PlayStation console since it “isn’t as good of an entertainment console” as the Xbox. It will be very interesting to see how much Microsoft plays up the “entertainment console” aspect when it launches its Xbox 720 later this year and if the company plans to add any features to the device to improve its appeal as a living room hub.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.