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Tablets set to torch PCs in holiday electronics sales

Published Nov 9th, 2012 2:07PM EST
Tablet Sales

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It would seem smartphone and tablet vendors are heading for another explosive holiday quarter. According to a recent survey conducted by PriceGrabber, consumers are more interested in tablets this holiday season than traditional PCs, Computer World reported. Apple’s (AAPL) two most recent iPad models were the most popular among respondents with 63% interested in purchasing the device, while 24% said they were looking to pickup the smaller iPad mini. Twenty-two percent of those surveyed were interested in the Galaxy Note Tab 10.1, while 20% were hoping for a new Kindle Fire HD and 13% liked Microsoft’s (MSFT) new Surface tablet.

“Tablets continue to grow in popularity as a top holiday gift, especially with the emergence of lower-priced tablets in the $200 to $300 price range targeting budget-conscience consumers,” said Rojeh Avanesian, a vice president at PriceGrabber. “We expect to see a lot of shopping activity in the tablet category again this holiday season, with retailers’ battling it out to win the consumer dollar.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.