Nokia’s (NOK) upcoming flagship smartphone, the Lumia 920, is set to launch in the coming weeks and Nokia appears to be utilizing a familiar plan of attack. While the new smartphone offers a number of novel features such as wireless charging, Nokia has had trouble attracting attention to its smartphones — and to Windows Phone in general — in key markets like the United States. To help foster interest in the device, The Wall Street Journal reports that Nokia has chosen to cut into its margins and price the flagship phone at $149.99 while rival flagship devices start at $199. Of note, Nokia priced its previous flagship at $99.99, but the cost advantage didn’t seem to appeal to the mass market and Nokia only sold 4 million Lumia phones globally in the Lumia 900’s launch quarter. Nokia will reportedly announce launch details for the Lumia 920 on Thursday.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.