LG on Tuesday announced three more Android smartphones ahead of next week’s Mobile World Congress trade show in Barcelona, Spain. The “L-style” series will feature the Optimus L3 (3.2-inch), L5 (4-inch) and L7 (4.3-inch), three smartphones for design-conscious consumers. “Design is consistently the top or second most important factor for customers when choosing a mobile phone,” president and CEO of LG Mobile Dr. Jong-seok Park said. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.” The “L-style” focuses on five major design elements: modern square style, “floating display” technology, more intuitive arrangement of keys, metallic accents and a “sensuous slim shape” to naturally draw one’s attention. The L5 and L7 will both launch with Android 4.0 in the first half the year and the L3 Gingerbread phone will be released in March.

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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.