Samsung and Sony each brought their A-game to the Consumer Electronics Show this year when it comes to high-end HDTVs. If there was one other brand that could easily give these tech giants a run for their money though, it was LG. The South Korea-based company had a handfull of other devices to show off at CES 2012, but televisions took center stage in the firm’s booth and sets on display ranged from entry-level offerings to high-end stunners that were absolutely beautiful. Of all the TVs LG had on display at CES, our clear favorite — it’s not even close, really — was the company’s new 55-inch OLED model. The gorgeous panel on this HDTV gives Samsung’s Super OLED displays a run for their money, and we would be hard pressed to say which screen produces deeper blacks and more vivid colors. No pricing has been announced and we’re sure this set will cost a pretty penny, but it could very well find its way to BGR headquarters once it hits the market. Pictures can hardly do LG’s new OLED HDTV justice, but several photos can be found in our LG booth tour, which follows below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.