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Most consumers plan to pass on Facebook phone, survey suggests

Updated Dec 19th, 2018 7:37PM EST
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Thanks in part to the multitude of mobile apps available across every smartphone platform, consumers seem to be uninterested in the own-brand handset Facebook is reportedly developing — security concerns may be an issue as well, of course. According to a recent report, Facebook is working with HTC on a new smartphone code-named “Buffy” that will feature a customized version of the Android operating system with deep Facebook integration. The Wall Street Journal’s AllThingsD blog recently conducted a survey to assess interest in the Facebook-branded smartphone, and the results are telling. As of Monday morning, more than 81% of respondents want nothing to do with a Facebook phone. Approximately 11% said they might consider the handset depending on features and security, and less than 8% said they would want to buy the handset. Facebook has been rumored to be working on an own-brand smartphone for more than a year, but the company has repeatedly denied the claims.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.