Will wonders never cease? As was the buzz around town, Aliph has made their Jawbone successor official yesterday. Dubbed simply “New Jawbone”, Aliph’s new bluetooth headset is available immediately from the Jawbone website and through AT&T. What is the wonder we referred to in the first sentence above? No, it’s not that the New Jawbone is 50% smaller in size than the original. No, it’s not that Jawbone now refers to its noise cancellation technology as “NoiseAssassin”. The wonder is that Jawbone somehow managed to make the new model even uglier than the original. Astounding. Don’t get us wrong, the first-generation Jawbone headset was a marvel; one of the few products we’ve come across in recent history with function that matched the pre-release hype. It was just so… ugly. The new model seemingly takes its design cues from the pick up trucks typically found in the parking lot of any local dive bar. The body of the Jawbone pays homage to tacky diamond plated tonneau covers while the ear loop is apparently styled in line with after market leather seat covers, complete with contrast stitching. As a launch promotion, we definitely recommend that Aliph toss some samples out to an eager crowd on 80s night at Ultra. How cool will the middle-aged half naked mothers-of-two look when they’re rocking out to Poison with these puppies hanging from their ears? Teased hair flowing… Diamond plating sparkling… Pure magic. Ok, enough. Word on the street is that BG is preparing a Jawbone giveaway of the new model, so check for that soon!

Read

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.