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More than half of U.S. consumers haven’t even heard of Windows 8, according to study

Zach Epstein
October 29th, 2012 at 4:01 PM
Windows 8 Demand Study

Microsoft (MSFT) is betting big on Windows 8 as the platform that will propel it into the post-post-PC era, but the software giant has a lot of work to do according to a recent study. In a poll of 1,200 adults in the United States conducted by The Associated Press and market research firm GfK, more than half of respondents had never even heard of Windows 8. Of those who did know about the new Microsoft operating system, 61% had little or no interest in buying a new computer that runs Windows 8 and only 35% thought it would be an improvement over earlier versions of Windows. Microsoft launched Windows 8 and Windows RT this past Friday alongside its new Surface tablet.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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