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RIM’s BBX OS rebranded as BlackBerry 10 following trademark suit

December 7th, 2011 at 8:15 AM

Research In Motion has changed the name of its next-generation operating system to BlackBerry 10 following a trademark dispute over the BBX name. BBX was originally introduced as RIM’s next mobile software platform that will be deployed on the company’s tablets and smartphones. RIM was forced to change it after Basis International won a court ruling in a federal court in Albuquerque, New Mexico on Tuesday that barred RIM from using the “BBX” brand name during a technology conference in Singapore. “The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM’s device branding,” RIM said in a statement. One of RIM’s first BlackBerry 10 devices could be the BlackBerry London, purported images of which surfaced in November.


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