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Plaxo Acquired by Google for a Cool $200M?

Updated Dec 19th, 2018 5:56PM EST

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What’s $200 Million to Google? A mere drop in the bucket we suppose, but possibly also the amount of cash the internet giant will fork over in a deal to acquire Plaxo. What started as a terribly annoying online contact management site, Plaxo is a service that quickly gained recognition for all the wrong reasons. Remember? One of your contacts signed up for the free service and you then proceeded to get spammed for weeks or even months with invitation requests. Since then, Plaxo has become an odd amalgamation of a social network, aggrigator and contact management solution. You know, one of the many “Web 2.0” services you’ve signed up for but might not really use. Apparently Google sees some value in Plaxo however, or at least that’s how the rumor goes. Plaxo supposedly was discovered to have recently hired a bank to broker a sale, and Wired reports that their sources point to Google as the purchaser. Apparently the deal has been accepted by Plaxo, but another report from Valleywag states that Comcast could actually be the company shelling out the cash for Plaxo. Either scenario does have some ties to back it up; Plaxo already handles some Comcast services, and several Plaxo board members came over from Google. Nothing has been confirmed by Plaxo, Google or Comcast at this point.



Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.