Nokia revamps brand image with new ‘Nokia Pure’ font

Nokia has replaced its famous Nokia Sans font with a new “Nokia Pure” typeface as part of its effort to re-brand itself.  Nokia said on its blog that the “the letters [of the new font] flow into each other somewhat, creating the impression of forward movement.” The new typeface will be used throughout the user interface — in areas such as the user menu and dial pad — on future Nokia phones, although Nokia hasn’t provided official shots of it in use, just renders. It’s also unclear if Nokia will carry the new font over to its Windows Phone 7 devices, although we assume that it will. Nokia says to keep an eye out for the new typeface in its branding campaigns on billboards and on new devices in 2011.

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