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Google responds to Apple's iOS statement: "great news for everyone"

Updated Dec 19th, 2018 6:48PM EST

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Shortly after Apple announced that they would be easing developer restrictions for the iOS platform, Google published a statement giving their proverbial thumbs up. In a blog post, Google writes:

Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms. This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.

The Apple announcement gives Google’s AdMob mobile advertising platform access to in-application adverts in iOS. Omar Hamoui, Google’s VP of Product Management, reiterated that his company is “100% committed to developing the best possible advertising solutions and formats for the iPhone – as well as for Android devices, Blackberries, Palm devices, and Windows mobile devices.”