In an interview with Reuters, Garmin CFO Kevin Rauckman was fairly candid when speaking about his company’s foray into the smartphone market place. “We’re pragmatic. If we end up ultimately not successful with units … we’ll have to sit back and evaluate that and consider making the best decision for our business,” said the CFO. Rauckman continued, “We’ll have to make decisions within the next couple of quarters — whether we continue to invest or whether we pull back.” The company’s total smartphone sales for Q2 of 2010 totaled just $27 million.
Garmin weighing costs of phone division
Updated Dec 19th, 2018 6:48PM EST
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