Crystal Pepsi, the often mocked soft drink Pepsi released in the early 90s, is poised to make a long-awaited return. According to Ad Age, competitive eater Kevin Strahle relayed a message he received from Pepsi earlier in the week which strongly suggests that the cola that famously looks like Sprite but tastes like Pepsi is about to make a comeback.
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Pepsi’s message to Strahle, complete with a Crystal Pepsi header, reads: “We definitely hear you and all your followers and we think you’ll all be happy with what’s in store.”
As Ad Age notes, this wouldn’t be the first time we’ve seen a once discontinued soda make a return thanks to social media.
“The apparently imminent launch could follow Coca-Cola’s move late last year to bring back Surge, a 1990s-era citrus-flavored soda,” the advertising publication writes. “The company in September made the brand available for sale on Amazon.com, pointing to lobbying from fan groups such as one called the “The Surge Movement,” which has more than 200,000 Facebook fans.”
As a quick refresher, Crystal Pepsi originally launched in 1993, backed by a large ad campaign anchored by the Van Halen song Right Now. Though early sales were promising, curiosity couldn’t keep sales afloat, prompting Pepsi to pull the drink in 1994.
The first Crystal Pepsi commercial, which debuted during the Super Bowl, just screams 90s.
