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Best Buy giving Windows its own ‘store-within-a-store’

Dan Graziano
June 13th, 2013 at 1:45 PM
Best Buy Microsoft Windows Store

When you walk into your local Best Buy store you will usually find a miniature Apple Store and a Samsung experience section, and soon you can expect to see a Windows store as well. Microsoft on Thursday announced that it has partnered with the retailer to create a store-within-a-store at 500 Best Buy locations in the United States and 100 locations in Canada. The stores will range in size from 1,500 square feet to 2,200 square feet, and will give consumers a chance to try a variety of Microsoft and Windows products, including tablets, PCs, phones, software and gaming systems. Each store will also contain a standalone section dedicated entirely to Microsoft’s Surface tablet.

“The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft. “We’re pleased to partner with Best Buy in bringing the latest technologies to consumers at scale in a unique environment where they can explore how Microsoft products fit together across entertainment, travel, music and other scenarios.”

Windows Stores will being to appear inside Best Buy location in the U.S. and Canada starting in late June.

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